Whether you are writing up a description of a product, writing an important email, or anything else requiring one or more paragraphs to be written, it is important to remember one thing. The world has changed a lot over the last 10 years. Everything is moving faster and in general people don’t have as much time. Therefore, it’s a good idea to keep writing as short and to the point as possible. My technique has been to write something up, review it, then eliminate as many words and characters to get it down to just the necessary content. The reader will appreciate it.