When you focus so much on what is “best for the customer”, rather than what is “best for your business”, you create a good experience. So often we go into a restaurant and are ignored by our server for too long, or we stand at the front counter of a business while an employee is texting and not seeing us. Creating good experiences for your customers, not only brings them back for more. It can turn them into advocates. An advocate doesn’t need you to ask them to recommend your business. When the time comes, they do it on their own. They do it because they believe it. Without hesitation they put their personal stamp of approval on your business, when recommending it to those they know.